Why CEOs shouldn't model themselves on Steve Jobs

04/23/2012 | Strategy+Business online (free registration)

Steve Jobs succeeded despite, not because of, his gruff leadership style, Jon Katzenbach writes. Bosses should seek to emulate Jobs' obsession with innovation and product design but should ensure they don't also copy his blustery, counterproductive personal style. "Applied to the wrong strategy, market, or product, his behaviors could sink a company," Katzenbach writes.

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