2 key components to an outstanding brand experience

04/23/2013 | Entrepreneur online

To deliver a top-notch customer experience and make your brand stand out, you need to communicate with a tone that is aligned with the nature of your business, and you need to be consistent across the totality of your marketing efforts, writes Jim Joseph. "As soon as one element of your marketing falls out of step with the rest, you put the brand in jeopardy with your customers," he writes.

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