Cadillac uses AR to bring print ads to life

04/23/2013 | Mobile Marketer

Mobile users can access video of Cadillac's ATS model in action by scanning print ads appearing in Esquire's Big Black Book, AFAR and Vanity Fair. "Pairing augmented reality with the ATS print campaign literally elevates the typical ad experience by bringing the car and the locations it drove to life in dramatic fashion," said Marty Wetherall, director of innovation at Fallon Minneapolis, which worked on the campaign.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY