Clear Channel showcases NFC, QR in campaign on U.K. posters

04/23/2013 | Mobile Marketing Magazine

Clear Channel is offering a chance to win technology vouchers as it encourages mobile users to take advantage of NFC and QR codes on posters throughout the U.K. "We have launched this campaign to give the public an easy, fun, free way of familiarising themselves with a new way of interacting and engaging with out-of-home," said Clear Channel UK Commercial Director Chris Pelekanou.

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