Coca-Cola targets mobile teens with first all-digital campaign

04/23/2013 | Adweek

Coca-Cola has announced the launch of its first digital-only campaign, called "The AHH Effect." The mobile-heavy campaign, to be created in partnership with Wieden+Kennedy, is aimed at teens who want quick, "snackable" bursts of content, and who see their phone rather than the TV as their primary screen. "This signals a whole new way in which we've decided to create marketing content," says Pio Schunker, senior vice president of integrated marketing communications at Coca-Cola North America.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA