Coke teams with Dhingana for music streaming in India

04/23/2013 | New York Times (tiered subscription model), The

Despite its vested interest in Spotify, Coca-Cola is working with the Dhingana music-streaming service in India, where Spotify isn't yet available. Dhingana aggressively promoted songs from the Coke-sponsored "Khushiyaan Lutao Crazy Kehlao" album to 1.4 million Indians in three days, but just 38,374 listened to the songs, according to Dhingana and Coke India.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL