E! to focus on unscripted content this year

04/23/2013 | Advertising Age (tiered subscription model)

E! has pushed back its first two scripted series to 2014 but will continue to emphasize original programming, with six new unscripted series and 10 specials in development. New unscripted shows include "Total Divas," about the WWE's women, and "What Would Ryan Lochte Do?" -- which launched on Sunday. E! also has another six scripted series in the works.

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