How top brands market B2B products with imagination and style

04/23/2013 | HubSpot.com

Marketers know they can increase engagement metrics with good visual content, but that's not easy to develop for some B2B products. Still, companies such as Dropbox, with its warm color-pencil drawings, and Kinvey, which used cartoons for a SlideShare presentation, show how brands can imaginatively express their core concepts visually and creatively.

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