Jack Daniel's new Order to develop social brand advocates

04/23/2013 | ClickZ

Arnold Worldwide created a faux secret society called The Order of Gentlemen, as part of a Jack Daniel's Gentleman Jack Rare Tennessee Whiskey campaign. The campaign allows fans to become "a Friend of the Order," making them a part of a loyalty group for brand ambassadors over a three-year period, exchanging rewards for interactive brand advocacy.

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