Kellogg touts health and wellness initiatives

04/23/2013 | FoodBusinessNews.net (free registration)

Kellogg is highlighting its 2012 health and wellness efforts, including Facts Up Front product labels, marketing campaigns promoting physical activity and the launch of improved products. "Enhancements such as adding fiber, whole grains or protein to a product are good for our consumers and good for our business, as demonstrated by increased sales," President and CEO John Bryant said.

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