Mobile marketers increasingly go big to capture users' attention

04/23/2013 | Mobile Marketer

Marketers are responding to the small screen size of smartphones and the need to grab the attention of active consumers by increasing the size of their mobile ads. In the past six months, demand for 480X320 mobile ads increased compared with that for 320X250 ads, as companies increase their mobile budgets and seek stronger results.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY