Mobile is the new normal, say Hotels.com and King.com execs

04/23/2013 | Mobile Marketing Magazine

Mobile is now a well established and vital platform for Hotels.com and King.com, the two companies said at an MMA event. "For us, this has really been a story of transformation. Mobile is not the small fast-growth channel it was. It's already big and still growing fast," said Yannick Barriol, director of mobile marketing at Hotels.com, where 20% of bookings come via mobile.

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