New uses for e-mail breathe life into classic tactic

04/23/2013 | BtoB Magazine

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB report. For example, building materials manufacturing company USG is using e-mail to reach customers on mobile devices, and transportation company Maersk Group uses e-mail to feed data into a system for determining return on investment. Overall, more than half of marketers say they are improving e-mail by adding segmented content.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA