New uses for e-mail breathe life into classic tactic

04/23/2013 | BtoB Magazine

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB report. For example, building materials manufacturing company USG is using e-mail to reach customers on mobile devices, and transportation company Maersk Group uses e-mail to feed data into a system for determining return on investment. Overall, more than half of marketers say they are improving e-mail by adding segmented content.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY