Pathmapp aims at real-time A/B testing of Apple apps

04/23/2013 | TechCrunch

Pathmapp has released a real-time A/B testing platform geared to native developers of iOS applications frustrated by the time it takes to make changes, given Apple's approval process. "Similar technologies have existed on the web for years, but have been sorely lacking in the mobile space since the first iPhone debuted in 2007," Pathmapp CTO Andrew Herman says.

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