Peer pressure makes social media a boon for green marketers

04/23/2013 |

Roughly one-quarter of consumers have bought eco-products just to flaunt their environmental sensitivity, according to a Mintel study, suggesting that peer pressure is a powerful driver of green consumerism. That makes social media a particularly powerful driver of eco-product sales, with about one in seven younger shoppers saying they've bought green products based solely on social media recommendations.

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