Third-party data helps advertisers hit their mark

04/23/2013 | MediaPost Communications

More than 6 in 10 advertisers use third-party data for audience targeting, according to a recent eXelate study. That's because the strategy works: 80% said they found audience targeting an effective marketing strategy.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX