Timbuktu adopts subscriptions to avoid payment controversies

04/23/2013 | TechCrunch

Timbuktu has revised the business model of its magazine for children iPad application, getting rid of the "virtual allowance" monetizing method and dropping social sharing that raises privacy concerns, Sarah Perez writes. Previously, virtual pop-up bubbles seemed designed to trick kids into paying for content. The bubbles have been eliminated in favor of a "grown-ups area" where parents buy $29.99 a year, or $4.99 a month, subscriptions to unlock all the content.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY