What to look for when considering event-driven marketing

04/23/2013 | MarketingProfs

Event-driven marketing aimed to land at critical junctures should be part of the B2B marketer's arsenal of tactics, according to this article. Make sure you're tracking product-driven triggers such as expired contracts and end-of-product-life dates, as well as organic triggers such as a company's expansion and "black swan" triggers such as the effect of natural disasters and unexpected changes in tax codes, Vince Stuntebeck and Trevor Jones write.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA