Why advertisers should push back against "freemium" apps

04/23/2013 | Advertising Age (tiered subscription model)

A number of mobile applications -- including Spotify, Pandora and Zynga -- now offer both free, ad-supported services, as well as subscription-based services with little or no advertising. That gives app-makers a perverse incentive to make ads intrusive and annoying, in order to drive subscription revenues. "There are enough bad ads out there without making them intentionally bad," Michael Learmonth complains.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY