Edelman to add branded content to PR mission

04/24/2008 | Advertising Age (tiered subscription model)

Edelman Studios is a new arm of the independent PR giant Edelman that is seeking to create branded content by connecting new and established talent with marketers. The spinoff will work with screenwriters, producers and directors to tailor content to match the branding needs of major marketers, including clients Burger King, Butterball and Expedia, according to this article.

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