Three major brands -- Chrysler Group, L'Oreal USA and Nationwide Insurance -- have signed on as initial sponsors of Aspire, the Comcast-backed cable network for black audiences being launched by Magic Johnson. The marketers will be the exclusive advertisers in their categories through next year and will be entitled to bonuses, such as having Johnson make appearances at employee and customer events and getting to integrate their brands into the channel's content.
Aspire signs ad deals with Chrysler, L'Oreal, Nationwide Insurance
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||