Aspire signs ad deals with Chrysler, L'Oreal, Nationwide Insurance

04/24/2012 | New York Times (tiered subscription model), The

Three major brands -- Chrysler Group, L'Oreal USA and Nationwide Insurance -- have signed on as initial sponsors of Aspire, the Comcast-backed cable network for black audiences being launched by Magic Johnson. The marketers will be the exclusive advertisers in their categories through next year and will be entitled to bonuses, such as having Johnson make appearances at employee and customer events and getting to integrate their brands into the channel's content.

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New York Times (tiered subscription model), The

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