Hershey plans June debut of reduced-fat chocolate Simple Pleasures

04/24/2012 | Advertising Age (tiered subscription model)

Hershey is hoping to break resistance to lower-fat chocolate with its June 1 introduction of Simple Pleasures, cream-filled chocolate with 30% less fat than other milk chocolate. The candy will be offered in dark chocolate with chocolate creme, milk chocolate with vanilla creme and milk chocolate with chocolate creme. They will be positioned as "an indulgent chocolate that has fewer calories," executives said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations