Hershey plans June debut of reduced-fat chocolate Simple Pleasures

04/24/2012 | Advertising Age (tiered subscription model)

Hershey is hoping to break resistance to lower-fat chocolate with its June 1 introduction of Simple Pleasures, cream-filled chocolate with 30% less fat than other milk chocolate. The candy will be offered in dark chocolate with chocolate creme, milk chocolate with vanilla creme and milk chocolate with chocolate creme. They will be positioned as "an indulgent chocolate that has fewer calories," executives said.

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