ESPN, CBS Interactive properties GameSpot and Last.fm, Manga Entertainment and MUZU.TV are among the sponsors signed by Microsoft in support of its Xbox Live interactive TV initiative. At the Digital Content Newfronts, Microsoft showcased branded entertainment efforts such as its successful Live Rising concert series.
Microsoft announces new ad partners at Newfronts
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NXP Semiconductors N.V.
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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