Amazon is starting to tap into its vast trove of consumer data to provide smarter, more effective online ads. Analysts see an Amazon ad network as a worthy rival to Facebook, Google, AOL and Yahoo. "In today's marketing world, data is gold and Amazon is Fort Knox," said Jeff Lanctot, chief media officer at Razorfish.
Amazon's data trove looks appetizing, advertisers say
SmartBrief Job Listings for Media
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Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.
|Account Executive - Major Accounts||
|Multiple Locations, SL_Multiple Locations|
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Interactive Advertising Bureau (IAB)
|New York, NY|
|Director B2B Sales||
|St. Thomas, VI|