Amazon's data trove looks appetizing, advertisers say

04/24/2013 | Reuters

Amazon is starting to tap into its vast trove of consumer data to provide smarter, more effective online ads. Analysts see an Amazon ad network as a worthy rival to Facebook, Google, AOL and Yahoo. "In today's marketing world, data is gold and Amazon is Fort Knox," said Jeff Lanctot, chief media officer at Razorfish.

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