Amazon's data trove looks appetizing, advertisers say

04/24/2013 | Reuters

Amazon is starting to tap into its vast trove of consumer data to provide smarter, more effective online ads. Analysts see an Amazon ad network as a worthy rival to Facebook, Google, AOL and Yahoo. "In today's marketing world, data is gold and Amazon is Fort Knox," said Jeff Lanctot, chief media officer at Razorfish.

View Full Article in:

Reuters

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA