Chrysler to stick with "Imported from Detroit"

04/24/2013 | Detroit Free Press

Chrysler will continue to use the "Imported from Detroit" tagline introduced in a celebrated 2011 Super Bowl commercial, despite an earlier indication that Chief Marketing Officer Olivier Francois was considering a new one. The tag is part of new commercials for the Chrysler 300 Motown Edition and the 300C John Varvatos Luxury Edition, and will also be used in a clothing partnership as well as at events.

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