Column: Hoteliers should open channels for guest feedback

04/24/2013 | HotelNewsNow.com

Hotels should actively seek guest feedback in order to resolve issues before they make it into the social media space, writes Caroline Cooper, founder of Naturally Loyal. "Guests will be flattered if you ask for their opinions. Don't be afraid to ask for their feedback on how things can be improved and their recommendations and new ideas," Cooper writes.

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