Disney focuses on mobile in family video contest

04/24/2013 | Mobile Marketer

Walt Disney Co. is including mobile in its bid for videos from families about Disney's Winnie the Pooh, as part of an attempt to appeal to mothers on the go. The winning video in the contest will be part of an upcoming application from Disney, and the winner's family will be treated to a trip to Los Angeles. "We found from previous user-generated contests we've launched that most consumers utilize their mobile devices to upload their content," said Stephen Teglas, vice president of classic franchises at Disney Consumer Products.

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