Don't dilute your brand by trying to do too much

04/24/2013 |

Branching out into new areas isn't necessarily a good thing for your business, writes Bobby Marhamat. "Not only does it water down your brand, but it can also cause consumer confusion," Marhamat writes. It may be time to back away from new initiatives if your core business has suffered or if your brand is starting to lose contact with your target market, Marhamat writes.

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