Don't leave content marketing to the marketers

04/24/2013 | Small Business Trends

Content marketing can be a great way to get your customers' attention and to communicate your brand values, writes Pratik Dholakiya. It does require real commitment, though, and not just from your marketing team. "Content marketing, like marketing itself, is not just the work of marketing department; it's everyone's work," Dholakiya writes.

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