Emotional response is key to content shareability

04/24/2013 | Marketing Mag (Australia)

Research shows that while more than 7 in 10 branded videos elicit weak emotions from viewers, video content that calls up strong emotions is shared 30% more often than video that doesn't, writes Unruly Media executive Phil Townend. This means that brands should focus heavily on creating video content that makes viewers cry or laugh aloud, he writes.

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Marketing Mag (Australia)

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