Facebook Home holds pitfalls for brand pages

04/24/2013 | Zocalo Group

Facebook's new Home software for Android phones offers opportunities for marketers by allowing for more targeted advertising, but the only visuals to appear in a user's Cover Feed will come from images shared by friends or pages, potentially making visibility difficult for smaller brands on a budget, Jessica Reed writes. The search capacity is also limited within Home and may make it harder to bring users to brand pages, Reed writes.

View Full Article in:

Zocalo Group

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY