Facebook Home holds pitfalls for brand pages

04/24/2013 | Zocalo Group

Facebook's new Home software for Android phones offers opportunities for marketers by allowing for more targeted advertising, but the only visuals to appear in a user's Cover Feed will come from images shared by friends or pages, potentially making visibility difficult for smaller brands on a budget, Jessica Reed writes. The search capacity is also limited within Home and may make it harder to bring users to brand pages, Reed writes.

View Full Article in:

Zocalo Group

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Financial Analyst (Brand Finance)
ANN INC.
New York, New York
Director, Loss Prevention
Performance Food Group
District Manager
Crescent Electric Supply Co.
Lee's Summit, MO
Warehouse Manager
Arett Sales Corporation
Troy, OH
DIRECTOR - STRATEGIC PLANNING
Ralph Lauren
Lyndhurst, New Jersey