Facebook Home holds pitfalls for brand pages

04/24/2013 | Zocalo Group

Facebook's new Home software for Android phones offers opportunities for marketers by allowing for more targeted advertising, but the only visuals to appear in a user's Cover Feed will come from images shared by friends or pages, potentially making visibility difficult for smaller brands on a budget, Jessica Reed writes. The search capacity is also limited within Home and may make it harder to bring users to brand pages, Reed writes.

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