J.C. Penney looks to Young & Rubicam for creative turnaround

04/24/2013 | Adweek · Advertising Age (tiered subscription model)

J.C. Penney has hired Young & Rubicam as its new creative agency, as the retailer attempts a turnaround after the ouster of CEO Ron Johnson. The new agency selection might be attributable to past work with the brand by Y&R global chief creative Tony Granger, who oversaw J.C. Penney advertising at Saatchi & Saatchi and worked with former CEO Mike Ullman, who has returned to the role.

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