Jeans retailer combines mobile convenience with brick-and-mortar experience

04/24/2013 | Wall Street Journal, The

Former Amazon executive Nadia Shouraboura founded Hointer, a jeans retailer that allows shoppers to scan tags with smartphones and select sizes that are delivered to a dressing room and then check out via tablets when it's time to pay. The retailer, which launched in Seattle last year, will open a store in Palo Alto, Calif., next week.

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