Only marketers can save us now, says Method founder

04/24/2013 | Guardian (London), The

It's up to corporate marketers to save the planet, says Method founder Eric Ryan. "I kinda joke about it, [but] it's going to be up to marketers to save the world because you need great marketing to change consumer behavior to adapt these better practices that ultimately have an impact," Ryan says.

View Full Article in:

Guardian (London), The

Published in Brief: