Philippines Star taps AR to engage mobile users

04/24/2013 | Marketing-Interactive.com (Singapore)

The Philippines Star is using augmented reality to offer its mobile-equipped readers additional content, including video. "It's truly something to watch out for as it brings an opportunity for our readers to experience our content in a more engaging and interactive manner. For companies and brands, augmented reality provides them a wider avenue to collaborate with us," said Lucien Dy Tioco, Star senior vice president for sales and marketing.

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