Publicis' 5-year plan focuses on digital, emerging markets

04/24/2013 | Wall Street Journal, The

Publicis Groupe is on a mission to convince investors that it is ahead of the digital game in the developing world. The company says that it expects digital activity and its developing-nations portfolio in countries such as Brazil and China to make up 75% of total revenue by the end of 2018. "In the developed world, I think we have done what we wanted to do. In emerging markets, there is still a lot to be done," says CEO Maurice Levy.

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