Restaurants can boost sales with healthy children's meals

04/24/2013 | Restaurant-Hospitality.com

The number of restaurant visits with children has remained flat for the second year in a row, but restaurants can lure these families back into their dining rooms by offering nutritious children's meals at affordable prices. “Getting families with their children back into restaurants is certainly one of the ways in which they can grow revenue and increase share,” says Bonnie Riggs, NPD restaurant industry analyst. “Restaurant operators must understand their financial situation and reflect it in pricing of kids’ menu items and kids’ meals.”

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