Study: Marketers struggle to make the case for trade shows

04/24/2013 | MarketingProfs

Almost a third of B2B marketers believe trade shows, conventions and channel events are crucial to conducting business, but only 6% say they are effectively converting generated leads into business, according to a CMO Council and Exhibit & Event Marketers Association survey. The most cited challenge by trade-show management teams -- 45% of them -- was making the business case for going to one in the first place.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC