Study: Social buzz is more effective than ads at selling games

04/24/2013 | Brafton.com

Video game companies get more return on their investment by spending to generate positive buzz about brands on Twitter than they would on additional above-the-line advertising, according to a Twitter U.K.-commissioned study on sales performance by Deloitte LLP. The analysis showed that increasing positive tweets about games by 30% led to sales increases an average of four times greater than a 30% increase in advertising spending.

View Full Article in:

Brafton.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY