Study: Social buzz is more effective than ads at selling games

04/24/2013 | Brafton.com

Video game companies get more return on their investment by spending to generate positive buzz about brands on Twitter than they would on additional above-the-line advertising, according to a Twitter U.K.-commissioned study on sales performance by Deloitte LLP. The analysis showed that increasing positive tweets about games by 30% led to sales increases an average of four times greater than a 30% increase in advertising spending.

View Full Article in:

Brafton.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY