Taking the time to understand a prospect's perspective

04/24/2013 | Marketo

If marketers "staple" themselves to a lead, they can follow along as a prospect engages with the company across various channels, Amy Guarino writes. That exercise will not only yield detailed insight into ways to improve the company's process, but also helps to ensure that few leads are being dropped in the hand off from marketing to sales.

View Full Article in:

Marketo

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA