Taking the time to understand a prospect's perspective

04/24/2013 | Marketo

If marketers "staple" themselves to a lead, they can follow along as a prospect engages with the company across various channels, Amy Guarino writes. That exercise will not only yield detailed insight into ways to improve the company's process, but also helps to ensure that few leads are being dropped in the hand off from marketing to sales.

View Full Article in:

Marketo

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA