Wal-Mart, Warner Bros. team up for Superman ticket sales

04/24/2013 | Wall Street Journal, The

Wal-Mart will be the only place to buy tickets for the first U.S. screenings of the new Superman movie in a first-of-its-kind deal with Warner Bros. The deal, which Warner Bros. president of domestic distribution Dan Fellman called an experiment, aims to heighten the film's opening-night buzz and boost DVD and Blu-ray sales. "The exposure this will give us is something different," Fellman said.

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