DirecTV raises the VOD bar with Home Premiere's debut

04/25/2011 | Multichannel News

DirecTV introduced its Home Premiere video-on-demand service -- which gives users the ability to watch movies as little as 60 days after their theatrical release -- with Thursday's VOD debut of the Adam Sandler film "Just Go With It." The service, which has generated a backlash from the film industry, is made possible by licensing agreements with Sony, Universal Pictures, 20th Century Fox and Warner Bros.

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