Less is more CTR for group's e-mail Pinterest campaign

04/25/2012 | MarketingSherpa

E-mail can effectively promote a company's Pinterest page, as demonstrated by VolunteerSpot in this Marketing Sherpa case study. After constructing an engaging Pinterest profile for its audience of mostly activist moms, the marketing team started building interest with an e-mail newsletter push, followed up with tips specific to Pinterest pinning, then tested a variation with shorter copy. The resulting e-mail garnered a .32% click-thru rate, representing a 256% increase over earlier promotions.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA