Less is more CTR for group's e-mail Pinterest campaign

04/25/2012 | MarketingSherpa

E-mail can effectively promote a company's Pinterest page, as demonstrated by VolunteerSpot in this Marketing Sherpa case study. After constructing an engaging Pinterest profile for its audience of mostly activist moms, the marketing team started building interest with an e-mail newsletter push, followed up with tips specific to Pinterest pinning, then tested a variation with shorter copy. The resulting e-mail garnered a .32% click-thru rate, representing a 256% increase over earlier promotions.

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