NuvoTV touts Nielsen ratings, bicultural Latino base

04/25/2012 | New York Times (tiered subscription model), The

NuvoTV came to the upfront negotiations armed with a concession to be rated by Nielsen and new programs aimed at the Latino-heritage, English-speaking viewer from 18 to 49 years old. The viewing lineup is dominated by reality television, including the popular "Model Latina" competition and a look inside a kickboxing academy called "Fight Factory."

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