Social networking pays off for B2B marketers

04/25/2012 | SocialMediaExaminer.com

Business-to-business marketers' confidence in social networks is not misplaced, argues Phil Mershon, citing the 2012 Social Media Marketing Industry Report. A larger percentage of B2B marketers bring three years or more experience with social nets to the table, 18% to 14% compared with their business-to-consumer brethren. More than half (56%) of B2B marketers have forged new business partnerships using social nets, and almost 60% have seen better search rankings directly related to their social efforts. Social networks are not likely to replace other forms of marketing, but they provide an invaluable complement to other tactics, Mershon writes.

View Full Article in:

SocialMediaExaminer.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY