A+E Networks gains access to booking data ahead of upfront

04/25/2013 | MediaPost Communications

A+E Networks will have access to booking data as it goes into the upfront selling season. The data, aggregated by Standard Media Index, reveal the actual amount agencies spend on television instead of estimates networks usually use. "Actual booking data sourced directly from the agencies gives us a clear picture of true market dynamics and enables us to react faster to changes in the marketplace," said Mel Berning, A+E Networks' ad sales chief.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
Multiple Locations, SL_Multiple Locations
Austin, TX
Product Marketing Manager-B2C
Austin, TX
Partner Manager
Austin, TX