Airlines take to branding fare packages

Airlines are using branding to describe different levels of seating and service. American Airlines has debuted three brands for its economy offerings: The lowest is Choice; Choice Essential allows one checked bag, no change fee and early boarding; and Choice Plus has no-charge, same-day flight change, same-day standby, a premium beverage, and a 50% frequent-flier bonus.

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San Jose Mercury News (Calif.) (free registration)

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